Vincenzo Girasoli
WHAT IS YOUR ROLE IN THIS DIGITAL ERA AND WHAT IS THE PERFORMANCE OF YOUR SOCIAL ACTIVITY?
I tell you in two words, if time ago you were to walk on the streets and ask “Who is Rubinacci?”, people would reply that they had no idea. Today, if you ask, they all reply “Luca”, even if they are not customers. The result was to identify a brand, a tailor shop that sells luxury, a tailor’s shop that does not advertise. Our advertising is the word of mouth of our customers. I have my 18-year-old nephew who once told me “my classmates know your Neapolitan tailoring”; and they are not even the least potential customers. Social media activity is welcome because it recognizes craftsmanship.
MANY TAYLORS RELY ON INFLUENCERS TO VEHICLE THEIR PRODUCTS. DOES RUBINACCI FOLLOWS THIS PHILOSOPHY?
Anonymous tailors are right to do it. If they do not give a bloggers outfit on duty how can people know them? I’m lucky because …
YOU ARE TAYLOR AND INFLUENCER …
That’s because I’m smart, because from the beginning I put my face in front of my name before they bloggers began to be so popular, before Instagram arrived, they already knew me. I’m lucky and I do not deny that I have received in my hands a brand that was already in the Champions League, a brand whose only risk is that you have to be careful not to lower it of level, then for my skill and luck it has grown, but I agree that small brands should use the means they have. 15 years ago, advertising in the newspaper was impractical, today it is enough to give away a dress and receive an advertisement that reaches thousands and thousands of people.
