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Interviewing Luca Rubinacci: “The Digital Taylor”

Interviewing Luca Rubinacci: "The Digital Taylor"
Luca Rubinacci


The celebrities do not dress at Rubinacci because they get more or less everything for free so they would hardly pay. We never advertise, we have friends who say they are dressed by us such as Lapo or Luca Cordero di Montezemolo, we have the advantage of not spreading our customers for privacy reasons: big businessmen, great financiers do not have to be celebrities to be important people. Let us not forget Curzio Malaparte, the Kings of Savoy, in this regard we have the LH on our logo, the crown given by the Savoy to my grandfather in honour of the services offered for the royal house.

Instead, I want to tell you an anecdote of when Pavarotti came. I was small and when he came to the shop he told me “Luca Luca measure my life” because usually the measuring thread was not enough, being only 160 cm, to which he then exclaimed “Mariano Mariano I still have to lose weight!”

In tailoring, all customers become friends. The beauty of tailoring is that you have an interpersonal relationship with the client, you know things that others do not know. When you dress, you enter an intimacy that is particular, a relationship that goes beyond the product.

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Happy Birthday papà 🎂 😎

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First of all, my father is a man who works harder than ever at the age of 74, it’s really about the old guard. Secondly, he never told me what to do, in fact, “do it and if you’re wrong, pay the errors”, he always told me, if you’re not wrong you can not understand what it means to make a mistake. This gave me the free will to go on my way.

Anything, any question I can ask him, he always gives me the right answer. He taught me how to have that good common sense that is lacking in many young people. With common sense you build an empire, without an idea, thinking “I can or I must or I am the son of”, you won’t go anywhere. But even being un-presumptuous is not good. We must have a certain balance. Common sense makes you move forward.


Already am!

Scritto da Vincenzo Girasoli

Una vita ad immaginare e costruire un futuro che non è mai stato così chiaro e limpido. Fatto di emozioni inesauribili alla vista dei colori che questo mio Paese sa ogni giorno regalarmi. Ho viaggiato, senza mai stancarmi, per poi fermarmi dinanzi al blu del mio Mediterraneo. Lì capire che qualcosa di grande e profondo, intenso e meraviglioso, stava accadendomi; e che non mi sarei mai più fermato. Tuffandomi in quel mare sapevo che non avrei più potuto tornare indietro. Al contempo sapevo che i brividi che mi percorrevano sarebbero stati i vostri. E che insieme avremmo corso sempre più veloce verso qualcosa di puro, autentico, genuino, felice. Qualcosa che con orgoglio chiamo Idressitalian.

Intervista a Luca Rubinacci – “Il sarto digitale”

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